66 percent of consumers are planning to shop this Black Friday, more than in previous years.

To help consumers maximize their savings this year, WalletHub surveyed 5,525 deals from the 2014 Black Friday ad scans of 21 of the biggest U.S. retailers. Below is a quick summary of our findings.

Best Retailers for Black Friday
1. JCPenney (65%) 
2. Macy's (54%) 
3. Rite Aid (53%) 
4. Meijer (51%) 
5. Sears (50%) 
6. Walgreens (47%) 
7. Office Depot and OfficeMax (44%) 
8. Ace Hardware (41%) 
9. Kohl's (40%) 
10. Staples (39%) 

Key Stats:
• JCPenney has the highest overall discount rate at 65%. Costco has the lowest at 21%.

• “Jewelry” is the most discounted category at 58%. “Electronics & Computers” are the least discounted at 30%.

• The overall average discount for Black Friday is 39%. Consumers should aim for this or a greater discount in order to avoid Black Friday traps.

• The “Toys” category has the biggest number of discounted items, representing 26% of all offers. The “Consumer Packaged Goods” category has the smallest, with only 1.3% of all offers.

For the full report and to see where each retailer ranks for each product category, please visit:
http://wallethub.com/edu/best-worst-retailers-for-black-friday/8385/